Aspiring athletic directors have a number of
online educational options to choose from. Areas of study include sports
management or athletic administration, and their curriculums consist
mainly of classes in business, marketing, accounting and communications.
Overview of Online Bachelor's Degree Programs for Aspiring Athletic Directors
Students aspiring to be athletic directors can earn an online degree, such as a Bachelor of Science in
Sport Management.
The curriculum combines courses in marketing, sports, business and
education to give students a solid foundation for running a successful
sports or recreation program. Some programs allow individuals to
specialize in a particular area, such as finance and marketing. Online
students sometimes have the option of participating in education
experiences.
A bachelor's degree program in sports management can be completed
online within four years. Online classes combine traditional texts with
informational videos, online chats and forum discussions, allowing
students to communicate with their instructors and peers. A variety of
expert sources, such as sports coaches, trainers and administrators,
teach the courses and are able to provide a practical and working
knowledge of the field. Communication in online courses is commonly
conducted via e-mail and instant messaging. On-site student teaching
experiences may be optional.
Students need access to a computer with Internet connection and the
ability to download and view video presentations. Because research
papers are required for some courses, word processing and printing
capabilities are also necessary.
List of Athletic Director Courses at the Bachelor's Level
Aspiring athletic directors receive an interdisciplinary education.
They study sports ethics and laws in addition to techniques for
marketing and communication.
Accounting Basics Course
This fundamental course teaches students accounting principles and
procedures. Learned concepts include information development and
decision making related to finances.
Administration Basics for Sports Organizations Course
This class exposes students to the various administrative challenges
and issues of running a successful sports organization. Students learn
about personnel organization, company policies and procedures,
interoffice communication essentials and leadership roles.
Contemporary Issues in Sports Management Course
Students examine the growing role and obsession with sports in
society and the challenges athletic directors face. By the end of the
course, they understand the power and influence of the sports industry.
Graduates may work as athletic directors for recreation departments
and organizations, country clubs, resorts and other leisure-related
employers. In addition to a bachelor's degree in sports management or
athletic administration, a teaching license qualifies graduates to work
as athletic directors for high school programs. Some high schools may
not require a teaching license for part-time work. A bachelor's degree
is a good start for athletic directors aspiring to work in
intercollegiate athletics, but a master's or doctorate is often required
to work at the university and college levels.
Overview of Online Master's Degree Programs for Aspiring Athletic Directors
Most students aspiring to be athletic directors want to work at the
college and university levels. This usually requires a graduate degree,
such as a Master of Education in Athletic Administration or a Master of
Science in Sport Management. These programs are available online. They
teach students to be both business administrators and sports enthusiasts
who oversee the operation of a number of departments and are involved
in setting budgets, raising funds, publicizing teams and working closely
with all athletic departments.
Graduate programs in sport management or athletic administration are
available in online or hybrid formats; a bachelor's degree in a related
field is a prerequisite.. Designed to be completed in two years, online
programs require students to have e-mail, computer and Internet access.
Students conduct research online in preparation for their thesis
project. A course management system, such as Blackboard, keeps track of
all class materials and assignments. Students may be required to
complete an on-site internship.
List of Athletic Director Courses at the Master's Level
Graduate students continue to build upon the basics of accounting,
business, marketing and other related subjects, while also conducting
independent research projects.
Sports Management Research Methods Course
This class focuses on the various research methods used in the
athletic industry and highlights practices in reading and evaluating
research. Such class topics as problem selection, research review and
statistical analysis are covered.
Organized Sports in Society Course
Students work to understand and analyze the role of competitive
sports in society. The class considers socio-culture factors and the
role of ethics in sports.
Students study successful marketing practices used by university and
professional sports programs. The class uses examples from contemporary
society and media as illustrations, and it details the development and
implementation of marketing and communications plans.
Graduates of a master's program in sports management or athletic
administration are poised to begin a number of exciting careers,
including college or university athletic administrator. A November 2009
salary survey conducted by
Salary.com reported that athletic directors typically earned between $74,787 and $127,604.
Beyond a master's degree, some students pursue law degrees. Other
graduates continue their education further, entering Doctor of
Philosophy or Doctor of Education programs in sports psychology, sports
leadership or related fields. These types of degree programs aren't
offered in online formats.
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